Associates & References

Michael Foley is the Creative Director and Co-Founder of Pixelera, specializing in interactive multi-media, web-based, custom database and social media design and strategic development. Pixelera's work has been recognized by the Business Development Bank of Canada, and extends from the public to private sectors including associations, small and medium-sized businesses and Fortune 500 companies.

Meredith McKay, B.A. , a graduate of the University of Ottawa, and the Canadian Marketing Association's Integrated Branding Program, has developed professional expertise in the areas of special event, project and database management, as well as marketing, advertising and communications, through her work for such organizations as the Canadian Cancer Society, Canada's Walk of Fame, Astral Media, the Corporation of Massey Hall and Roy Thomson Hall, and the AIDS Committee of Toronto.

Paul McKay, B.A., CAE, developed the concept of eeExpertise - essential, effective, expertise - on the basis of his experiences in advertising, advocacy, cause-related marketing, fund-raising, and client relationship management through senior positions with charitable and professional organizations, and media and audience research companies.

Edward Rothberg, B.A., LL.B., is recognized for his work within the financial sector including roles as senior consultant to the advanced marketing unit of a multinational life insurance company, and as a senior counsel to the Ontario Securities Commission, the Institute of Canadian Bankers and Advocis. He is the Principal of Rothberg Regulatory Counsel.

Douglas Sanford, is widely regarded for his work as a collaborative partner, producer and director, developing multimedia, video, graphic and creative elements and features for a variety of national and international associations, small and medium-sized businesses and major corporations. He is the Director, Business Development for Directions.

April Taylor is a recipient of the prestigious John Griner Award, presented by the Canadian Society of Association Executives for outstanding achievement in the area of professional association management, and respected as one of Canada's leading experts in the creative and logistical development and execution of a wide range of conference services. She is President of Taylor & Associates, a firm focusing on event management consulting including venue selection, contract negotiation, production set-up and sourcing, on-site execution, theme design, registration services, destination & program marketing and evaluation.